DOCTOR WHO REBRAND
Campaign to launch the new Doctor.
Elements included:
Design of the new logo
On air teasers
3d cinema launch spot
Online
On air teasers
3d cinema launch spot
Online
The logo design for the 2010 relaunch of Doctor Who combined the DW initials with the iconic TARDIS shape. The logo became the new icon of the show, running on all platforms including the show's titles, on and off air and global merchandising.
Creative
Tony Pipes/Matt Rhodes
Creative Head
Joe Lee
Creative Director
James Spence
Design Director
Simon Crabtree
Agency
Red Bee Media
Agency Country
UK
Client
BBC One Marketing
Production
Red Bee Media
Tony Pipes/Matt Rhodes
Creative Head
Joe Lee
Creative Director
James Spence
Design Director
Simon Crabtree
Agency
Red Bee Media
Agency Country
UK
Client
BBC One Marketing
Production
Red Bee Media
